Program 2026
Fashion in Helsinki 26.-30.5.2026
22.5.
Marimekko Day
Location: Esplanadi park, Helsinki
Fashion shows at 12, 13.30, 16 & 18
Welcome to celebrate patterns of joy! On Marimekko Day, May 22, we’ll come together once again, invite summer into the city and fall for Marimekko’s latest fashion arrivals at Esplanadi Park.
26.5.
Fashion Community Helsinki and Juha Vehmaanperä curated fashion evening and guided tour of the Craft Punk exhibition
26.5. at 17.00 – 20.00
Location: Museum of Architecture and Design, Korkeavuorenkatu 23, Helsinki
Tickets: Free admission on the evening of 26.5 (16-20)
Through a growing network of around 50 designers, Fashion Community Helsinki creates opportunities for designers and the public to meet at events where fashion meets art and culture. The collective offers emerging designers a space to grow and develop, and promotes sustainable practices and diversity in the field of fashion.
Juha Vehmaanperä’s exhibition at the AD Museum Helsinki presents a bold and tactile exploration of contemporary knit art. Bringing together garments, installations, and material experiments, the exhibition highlights Vehmaanperä’s distinctive approach that merges craft traditions with punk attitude and conceptual design. His work challenges ideas of fashion, gender, and authorship through vivid colors, hand-made processes, and expressive forms. Rooted in slow fashion and DIY culture, the exhibition emphasizes making as both a political and poetic act. It invites visitors to experience craft as a powerful medium for storytelling, identity, and resistance.
https://www.instagram.com/fashioncommunityhel
KOE26 Fashion show
26.5. at 20.00
Location: Cable Factory, Merikaapelihalli, Tammasaarenlaituri, M1entrance by the sea,Helsinki
Doors 19.00, showtime 20.00.
”LAB Muotoiluinstituutti”, The Institute of Design and Fine Arts at LAB University of Applied Sciences, in Lahti, showcases annually the talent of upcoming fashion designers.
KOE26 showcases the graduate collections of 10 designers. Each collection is the result of research for their graduate thesis. The collections explore stains in clothing, body textures as inspiration for knit surfaces, emotional security without words and surrealism. Themes also include the use of handcrafted techniques in upcycled materials.
KOE26 also presents looks and concept collections designed by second and third-year students.
VIP guests will be sent invitations. Free entry for others, but RSVP via link later.
27.5
Fashion in Helsinki Presentation at Seurasaari
27.5. 18.00 – 19.30
Location: Seurasaarentie 15, Helsinki
Tickets will be sold later in April
Presenting the collections of Idaliina Friman,Linda Kokkonen,Sini Saavala,Taneli Ukura,Ellen Rajala,Jim Bergström,Ilari Kokkola,Apollo Da Costa Doria,Enni Lähderinne, Nana Lybeck.
Fashion in Helsinki presentation brings together 10 emerging Finnish fashion designers, each showcasing their creative vision, craftsmanship, and fresh perspectives on contemporary Nordic fashion. This event celebrates the talent and diversity of Finland’s next generation of fashion makers and rich architecture history.
Seurasaari island combines delicate island nature and Finnish cultural heritage at the open-air museum gathering cultural historically significant buildings from all of Finland.
Event is done in collaboration with Kansallismuseo, The National Museum
Artistic direction Minttu Vesala. Hair by Miika Kemppainen & team, Make-up Jenny Jansson & team.
28.5
Sofia Ilmonen fashion presentation
28.5 at 14.30 – 15.30
Location: Ruusutie 142, Helsinki
Invitation only
Sofia Ilmonen is the founder and creative force behind her namesake label, known for its transformable modular garments.
Each piece is built from square modules connected with a button-and-loop system, allowing endless ways to assemble, alter, and reinvent the design. This modular concept encourages longevity by enabling garments to be continuously reconfigured and reimagined.
Sofia’s design philosophy embraces femininity in all its forms, celebrating the diversity and individuality of every body. Through their adaptable structure, her collections are size-inclusive and designed to fit without fixed sizing.
Näytös and Näyttely26- Aalto Fashion Graduation Show
28.5 at 19.00
Location: Amos Rex courtyard, Mannerheimintie 20-24, Helsinki
Ticket sale will start later
The annual fashion show and exhibition features graduating BA Fashion and MA Fashion and Textile Design students’ work. Aalto University’s fashion and textile studies are characterised by highly skilled, distinctive approaches to materials. The presentations, both in an exhibition and runway set-up illustrate the practice-based learning methods, allowing students to extensively experiment with textiles and incorporate them into their fashion design work. In the year 2021 Aalto University’s fashion and textile major programmes were ranked best in the world by CEO World Magazine. Aalto University’s alumni work at many of the industry’s leading fashion houses, brands, mills and institutions.
Näytös26 will be streamed to The Rex screen facing Narinkkatori with open access from 19-20.
Näyttely26 exhibition is open for public 30.5 – 7.6. at Bio Rex foyer, open Mon 11-20, Wed – Fri 11-20, Sat – Sun 11-18.
29.5.
Aalto Fashion&Textiles / Fashion in Helsinki Talks hosted with A Magazine Curated By & Näytös/Näyttely26 Award Ceremony
29.5. at 13.00 – 16.30
Location: Bio Rex, Mannerheimintie 20-24, Helsinki
Moderated by journalist Albert Shyong, A Magazine Curated by A, Fashion in Helsinki Talks focused on creativity, emerging designers and future of fashion
After the talk, the NÄYTÖS26 and NÄYTTELY26 Awards will be announced.
Tickets will be available later in April. Student admission free.
SS26 SPACE by Minttu Vesala, exhibition Generation 2026
29.5. at 16.00
Location: Amos Rex, Mannerheimintie 20-24, Helsinki
Opening event 29.5. at 16.00, free entry
Shop opening times 11-20 (same as museum)
Amos Rex museum shop turns into a curated sales gallery SS26 SPACE, showcasing selected fashion pieces, styling gems and obscure objects by Finnish designers.
The SPACE also acts as a community stage for special events, and its reading corner carries a selection of magazines and books highlighting art, fashion, and queer culture.
All items are handpicked by Minttu Vesala.
SS26 SPACE is active throughout the Generation 2026 exhibition that presents works from 50 young artists.
The Generation 2026 exhibition presents 50 young artists sharing their concerns, dreams, and struggles through diverse practices – from painting and performance to video games. The Generation triennial highlights Amos Rex’s ongoing commitment to supporting emerging artists and connecting with new audiences.
APLOMB, Aperitivo
29.5. and 30.5. at 16.00 – 20.00
Location: Pursimiehenkatu 21 ( Canvas Canteen)
Join us to explore the fragrances of Aplomb during our aperitivo!
Enjoy snacks, drinks, and Aplomb’s perfumes
APLOMB is a Scandinavian contemporary luxury perfume brand that redefines the art of fragrance. Founded by Ina Niiniketo, a professional chef with a lifelong passion for perfumery, APLOMB offers distinctive scent experiences inspired by real-life muses, crafted in collaboration with one of the world’s leading perfumers.
At the heart of APLOMB lies a unique concept: each fragrance is a letter addressed to its muse. With a tagline that resonates — Every scent a letter — each perfume encapsulates a story, creating a sensory journey that celebrates personal storytelling through fragrance. Rooted in Scandinavian tradition and crafted in Helsinki, Finland. APLOMB invites individuals to connect with their inner selves through the power of scent.
OTSAMO Fashion Show
29.5. at 18.30
Location: Kämp hotel, Pohjoisesplanadi 29, Helsinki
Invitation only
OTSAMO is a Helsinki-based fashion label founded by designer Mert Otsamo and entrepreneur László Kalmár. The brand merges craftsmanship and modern tailoring, characterized by precise construction, fit, and material choice.
The brand’s design philosophy centres on clarity of form, structural integrity, and longevity. OTSAMO stands for modern archetype clothing with a couture soul — disciplined in construction, functional in use, and not restricted by social norms.
FINNISH FASHION AWARDS 2026 & 1664 afterparty
29.5. at 20.00
Location: Veturitallinkuja 34, Helsinki
Invitation only
Finnish designers are known for their creativity and craftsmanship. Less is more in almost everything – except parties.
Finnish Fashion Awards celebrates the country’s fashion and design industries. Organized by Fashion in Helsinki, the awards show wishes to highlight the multitude of the industry in Finland. Awards will be given out in categories such as New Talent, Beauty, Branding, Style Icon of the Year, Sustainability and many more.
The official Awards afterparty is powered by 1664.
Partners: Zalando, Make Up Store, 1664 Blanc, Miele, Flow Festival, Hotel St. George & LAB
30.5.
WINE AND SHOPPING WITH VAIN
30.5. at 18.00 – 20.00
Location: VAIN Store, Runeberginkatu 8, Helsinki
An evening to explore the new (VAIN) Spring–Summer 2026 collection. Drinks, music, and good company.
Evol fashion show
30.5. at 20.00
Location: Öljysäiliö 468, Saaristolaivastonkatu 15, Helsinki
Doors 19:00, Showtime 20:00
Tickets: https://linktr.ee/evol.fashionshow
A new fashion show focusing on the fresh new Finnish designer scene and interesting local cultural locations. Evol is a platform for creative talent; creators and businesses that are trying to establish their presence in the industry. The debut show, Siren, is alerting the start of a new era.
Designers: Aleksi Peräkylä, Annika Kallio, Aura Ritola, Ella-Kristiina Sainio, Emma Levy, Hilla Koivula, Katariina Kekoni, Linnkay & K. Jurnee, Macy Brace, Pali Albin, Sakari Säämäki, Sandra Hartikainen and Studio7 -collective.
https://www.instagram.com/evolfashionshow
More information: fashionshow.evol@gmail.com
Exhibitions (ongoing)
Generation 2026
Location: Amos Rex
Amos Rex is hosting the Generation 2026 triennial, which brings together 50 artists and working groups whose young artists aged 17–23 offer a direct view of the current concerns, dreams and social issues of young people. The exhibition deals with, among other things, identity, power structures and the environmental crisis, and breaks the traditional boundaries of art.
Juha Vehmaanperä CRAFT PUNK exhibition at AD Museum
Location: Korkeavuorenkatu 23, Helsinki
Juha Vehmaanperä’s exhibition at the AD Museum Helsinki presents a bold and tactile exploration of contemporary knit art. Bringing together garments, installations, and material experiments, the exhibition highlights Vehmaanperä’s distinctive approach that merges craft traditions with punk attitude and conceptual design. His work challenges ideas of fashion, gender, and authorship through vivid colors, hand-made processes, and expressive forms. Rooted in slow fashion and DIY culture, the exhibition emphasizes making as both a political and poetic act. It invites visitors to experience craft as a powerful medium for storytelling, identity, and resistance.