Finnish Fashion Awards is the annual celebration of Finnish fashion, creativity, craft and people in the industry. The Finnish Fashion Awards will be held in May 29th of 2026 in Helsinki.
The public can suggest candidates for any category below.
A shortlist of candidates will be published in every category in April 2026. Shortlists and winners will be chosen by a professional jury. The jury will be announced in March 2026.
Categories 2026
Internationalization
The category of Internationalization recognizes a fashion brand or designer successfully expanding beyond Finland or showing great potential to expanding. The winner displays international relevance while retaining a Finnish identity.
In collaboration with Zalando.
New talent
Finnish Fashion Awards has always celebrated talent. The New Talent category recognizes an emerging designer, brand, or creative voice that shows exceptional promise, originality, and professional growth and has made a notable impact early in
their career.
In collaboration with Miele.
Beauty
The Beauty category honors excellence in beauty, cosmetics, or grooming within fashion from photo shoots to catwalks. The winner combines innovation, aesthetics, and cultural relevance and elevates beauty as an integral part of fashion expression.
In collaboration with Make Up Store.
Branding
The Branding category recognizes an outstanding brand from identity to storytelling and all the elements that are essential to success in fashion. The winner demonstrates consistency across visuals, communication and values, and builds emotional connection together with long-term brand equity.
In collaboration with 1664 Blanc.
Style Icon of the Year
A new category in Finnish Fashion Awards, Style Icon of the Year celebrates a person with distinctive and influential personal style. The person shapes fashion culture through visibility, attitude, and authenticity and inspires others beyond trends or seasons.
In collaboration with Flow Festival.
Sustainability Act
The Sustainability Act category honors a concrete action or initiative advancing sustainability. The winner creates environmental, social, or ethical impact through actions and demonstrates (thought) leadership and responsibility within the industry.
In collaboration with LAB Institute of Design and Fine Arts.
Retail
The Retail category highlights excellence in fashion retail or customer experience. The winner innovates in service, concept, or omnichannel solutions and strengthens the connection between brand, product, and audience.
Photography
The Photography category celebrates outstanding fashion photography or visual storytelling. The winner demonstrates strong artistic vision, groundbreaking cultural relevance and technical excellence and elevates fashion through imagery and narrative.
Designer
The Finnish Fashion Awards honors a designer with exceptional creative vision and craftsmanship. The winner demonstrates consistent quality, relevance, and originality and contributes significantly to Finnish fashion culture in Finland or in the international scene.